UTM suggestions by channel
Each channel below includes a quick recommendation and next actions.
| Marketing platform | utm_source | utm_medium | utm_campaign | Actions |
|---|---|---|---|---|
 Meta Ads | meta | paid_social | stage_offer_market | |
 Google Ads | cpc | objective_product_region | ||
 TikTok Ads | tiktok | paid_social | stage_offer_market | |
Mailchimp | mailchimp | program_theme | ||
Klaviyo | klaviyo | flow_or_campaign_name |