One Source Of Truth
The reliable source of truth for ecommerce marketing.
We do not create new data. We blend your existing sources into one reliable layer so every team reads the same reality.
Blend
Unify marketing + ecommerce data
Verify
Resolve mismatched attribution
Trust
One metric definition across teams
What TruthLayer delivers
A single, reconciled view of performance without new data sources.
Blend
Unified ecommerce + marketing layer
We connect what you already have and reconcile it into a single view.
Trust
Reliable, shared metrics
Every team works from the same blended data - no more conflicting reports.
Three products, one truth layer
Pick the entry point that matches your team today.
UTM Diagnosis
Normalize tracking and eliminate broken attribution.
Blended Report
Merge ad + commerce data into a single performance view.
AI Chat
Ask questions against your blended truth layer.